What Is Not Considered a “Source” in Google Analytics by Default?
Answer: Email Is NOT considered a “SOURCE” in Google Analytics
When referring to at “SOURCE” in Google Analytics, you are STATING the origin of your traffic, for example, search engine (google) or even a website URL (www.abcd.com), With that said,
Email falls under the category of medium which is defined by Google as the general category of the source, for example, organic search, cost-per-click, email, referral, and others.
With that said,
Google Analytics, when reporting, will combine both SOURCE/MEDIUM data to help users identify where the traffic is coming from.
Some examples of the SOURCE/MEDIUM relationship are:
a) Source: Google/Medium: CPC
In this example, traffic to your site came from Google, but through paid advertising cost-per-click (CPC)
b) Source: Yahoo/Medium: Organic
In this example, traffic to your site came from Yahoo through their search engine. Most likely a user typed in a search term and clicked on your website in the search results.
c) Source: abc.com/Medium: referral
In this example, traffic to your site came from a website source (ABC.com) as a referral. A user visited ABC.com and clicked through to you from a piece of content that was linking back to your website URL.
The report for SOURCE/MEDIUM can be found in Google Analytics. Click on “Acquisition” >“All Traffic ”> Source/Medium
Read more on What is not considered a “source” in Google Analytics by default? https://support.google.com/
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